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Every economy has a first rung. It is where people with little experience enter the labour market, learn how organisations work, develop confidence, and begin building a career. In South Africa, call centres have served as that first rung for hundreds of thousands of young people.
When African telecommunication ministers, technology leaders, and ecosystem partners gathered in Abuja to launch ATLAS Umoja AI and adopt the Abuja Declaration on Meaningful Connectivity, the announcement represented more than another milestone in artificial intelligence.
A decade ago, a polished resume often served as the strongest signal of a candidate’s potential. Recruiters reviewed experience, qualifications, and career progression, then made hiring decisions with relatively limited information. Today, access to talent has expanded, but evaluating talent has become more complex.
Everyone has AI now. That sentence should stop you, because it changes everything about how you think about competitive advantage. Two years ago, access to AI tools was a differentiator. A founder who could use large language models to draft, research, and generate had a real edge over one who could not. That edge is gone. The tools are cheap, widely available
The global labour market is splitting into two distinct tracks. And which track a young African professional lands on will shape the arc of their entire career.
A new study landed this week that should change how every young African thinks about the AI-and-jobs conversation. On 30 June 2026, Ramp Economics Lab and Revelio Labs published research tracking AI spending and workforce records across 21,559 companies in the United States. Their finding cuts against the dominant narrative. Companies making the largest investments in artificial